![]() “I feel almost like it must of cost a dollar for every page. ![]() The Epson Stylus printer had cost $60 after a rebate. The next shock for Martinez was the cost of a new set of ink cartridges: more than $50. Shockingly soon, he says, one of the printer's ink cartridges was empty, and it refused to continue printing until a new one was inserted. We printed up some photographs and internet pages, maybe too many,” California resident Martinez admits. ![]() “I got the printer mostly for my granddaughter to do homework assignments, but we did want to try it out. New ink would have cost us as much as a new printer,” complains dissatisfied printer buyer, Don Martinez. “We stopped using the printer when the ink was finished at New Years. ![]() Printer buyers all over the world are becoming increasingly aware that cheap inkjet printers – from manufacturers like HP, Epson and Canon – do not equal cheap printing. The most dramatic price cuts are so far affecting only regional markets, but insiders believe it is inevitable they will spread worldwide, shaking the $100bn-a-year imaging supplies business to its foundations, and bringing huge savings to heavy printer users. Prices for printer ink have been slashed by up to 70 percent as manufacturers struggle to get to grips with greater competition and more price-aware consumers. Global market blunts razor-and-blades model
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